What is sponsored content?

Most advertisements are easy to spot. People quickly recognize them upon sight, and most likely tune them out without. However, sponsored content blends in with its surroundings so well...

However, sponsored content blends in with its surroundings so well that unless you look closely, you might never realize you’re looking at an ad.

Sponsored content is an advertisement for a product, service, or brand that is presented as an impartial news article or video. For instance, while reading online news, you may click an article about the condition of women's prisons.

 

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